Director Visual Merchandising, USR
Framingham, Massachusetts, United States
- Remote/On-site On-site
- Job ID 69467
- Category Merchandising
- Shift Day (1st shift)
- Pay Range $136,000 to $187,000
- Work Schedule Full Time
- Address 500 Staples Drive
The Director of Visual Merchandising is a senior strategic leader responsible for defining and executing the brand's in-store visual experience across all store locations — balancing creative vision with data-driven decision-making to drive sales conversion and brand consistency.
Strategic Responsibilities
- Set Visual Strategy: Define the overall in-store experience vision for stores today and future formats; translate brand and marketing objectives into scalable visual merchandising frameworks
- Enterprise Alignment: Act as the primary liaison between HQ/creative leadership and field operations, ensuring creative intent is consistently executed across all stores and markets
- Seasonal & Promotional Planning: Lead the development of visual campaigns for product launches, seasonal resets, and promotional events, aligning with merchant and marketing calendars
- Store Format Innovation: Design display concepts for new store formats, remodels, pop-ups, and concept environments; partner with real estate, space planningand construction teams
- Brand Standards Ownership: Establish, document, and govern visual standards, planogram guidelines, and fixture/signage specs across all store formats
- Vendor Partnerships:In conjunction with Merchants, working closely with our key Vendor partners enhance vendor, displays, vendor brand shops and full vendor showcase that enhance their brand while keeping with our brand personality.
Operational & Analytical Responsibilities
- Data-Driven Optimization: Analyze sales data, conversion metrics, customer insights, and market landscape to continuously improve visual strategies
- Budget Management: Own the visual merchandising budget across design, fixtures, props, signage, and vendor contracts
- Field Execution Oversight: Conduct store visits to evaluate display effectiveness, provide guidance, and ensure consistency across multi-unit locations
- Cross-functional Partnership: Collaborate with Merchandising/Buying, Marketing, Store Operations, and e-commerce teams to align visual execution with business goals
Requirements
- 10+ years in visual merchandising, retail design, or store operations; multi-unit preferred
- Bachelor's Degree in Marketing, Merchandising, Design, or related field
- Proven track record managing site merchandising and/or store design teams
- Experience influencing partner teams and Retail leadership
- Ability to connect visual strategy to P&L outcomes and sales performance
3D design software, Adobe Creative Suite, Microsoft Suite, retail analytics tools
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
Staples is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please call 1-888-490-4747 for more information.
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act; as well as with any other state and local Fair Chance Ordinance/Act regulations.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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