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Program Manager-Loyalty

Framingham, Massachusetts, United States

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  • Remote/On-site On-site
  • Job ID 63412
  • Category Marketing & Public Relations
  • Shift Day (1st shift)
  • Pay Range $78,000 - $108,000
  • Work Schedule Full Time
  • Address 500 Staples Drive

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas. 

The Program Manager, Loyalty, is responsible for developing and implementing coordinated marketing strategies targeting OMNI loyalty members throughout their customer journey. They will lead with customer data and insights to develop plans that deliver a cohesive customer experience across touchpoints including email, site, SMS, direct mail, Push, store, & more. This role reports to and supports the Loyalty Marketing Manager, working closely with multiple teams including marketing operations, creative, loyalty operations, site, analytics, and more to bring campaigns to market and measure performance against multiple KPIs.

What you’ll be doing:

  • Support the planning and execution of loyalty marketing campaigns across OMNI channels, driving member engagement and retention.

  • Collaborate with loyalty operations, analytics, and customer insights to gather inputs and ensure campaigns align with business objectives.

  • Work with a creative team to develop compelling campaign assets that resonate with members.

  • Partner with cross-functional partners to execute campaigns on launch dates, ensuring accuracy and quality across all channels.

  • Monitor campaign workflows and timelines, flagging potential issues or delays, for resolution.

  • Stay informed on loyalty program trends and best practices to support continuous program improvement.

What you bring to the table:

  • A cross-functional collaborator who can build alignment across internal teams to drive shared goals and strategy. Also has the ability to work well independently.
  • Excellent oral and written communication skills and strong interpersonal skills.
  • Detail oriented, highly organized individual with proven project management skills.
  • Experience managing multiple projects and deadlines at one time, pivots quickly to changing priorities and campaign timelines.

Basic Qualifications:

  • 5+ years of related marketing experience
  • Strong proficiency in Microsoft Office suite (PowerPoint, Excel, etc.)
  • Demonstrated ability to manage multiple priorities and hit deadlines

Preferred Qualifications:

  • Bachelor’s Degree preferably in Marketing 
  • Previous experience in Loyalty Marketing

Get great perks.

  • Generous amount of paid time off and bonus plan
  • 401(k) plan with company match, medical, dental, vision, life and disability insurance with many more optional benefits.
  • Associate store discount and more perks (discounts on mobile plans, movie tickets, etc.)

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity.  In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation. 

#LI-KA1

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

Staples is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please call 1-888-490-4747 for more information.

Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act; as well as with any other state and local Fair Chance Ordinance/Act regulations.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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